Wellingborough Council is encouraging people to stay local this weekend as the Christmas shopping rush begins.
This coming Saturday (6 December) is likely to be one of the busiest shopping days of the year, and is also the day of the Small Business Saturday UK campaign.
Small Business Saturday supports and promotes small businesses all over the country. It is led by the businesses themselves, with many of them running special promotions on the day. It’s already a multi-billion pound phenomenon in America, and arrived in the UK for the first time last year.
To encourage people to support the town’s many small businesses, Wellingborough Council is reminding people of the many reasons why it’s a good idea to shop local.
Cllr Peter Morrall, chairman of the council’s services committee, said: “Shopping locally keeps money in the local economy. Research has shown that for every £100 spent in a local business, £68 is likely to stay in the community, as opposed to just £43 when spent in a chain store.
“People often get better and more personalised customer service in local shops, and it also keeps the high street unique. Wellingborough has many innovative and independent businesses and by supporting them we can help them thrive through tough times.
“There are lots of ways people can get behind our town and support our small businesses this Saturday and beyond.
“Shoppers could buy their Christmas cards and gifts from a local shop or market stall; or they could take a coffee break in a local café; or treat the family to a meal out in a local pub or restaurant.
“There is so much on our doorstep if people take the time to look, and there are so many advantages to supporting our small, local businesses. And of course, parking in Wellingborough is always free.
“I hope that people get behind this campaign and join us in championing our local businesses this Saturday.”