Councillors in Wellingborough have cut the fees for a town market stall to just £10 as part of the national Love Your Local Market campaign.
People can try their hand at market trading at the reduced daily rate for the duration of the campaign, which runs from 14 May to 28 May.
The casual trading fee, for people who want to try out market selling without any long-term commitment, can range from £12.50 up to £25. Councillors took the decision to reduce the fee on general market days to try and encourage new traders to join up.
Existing and long-term market traders will have their hard work recognised too, as they will also benefit from the discount.
Stephen Dunkley from Wellingborough Norse, the company that manages the market on behalf of the council, said: "Like many markets, Wellingborough Market has struggled a bit recently. The Love Your Local Market campaign, which is backed by the government and led by the National Association of British Market Authorities, is trying to bring shoppers back to markets all over the country.
"The campaign runs for a fortnight, with events and national publicity designed to celebrate and highlight the importance of markets to the local economy and the community. It hopes to encourage more people to have a go at trading, and more shoppers to start browsing the stalls.
"As part of this, councillors have agreed to reduce the stall fees for the length of the campaign, so that any would-be traders can try it out at very little cost.
"We're asking anyone who's ever thought about running a market stall, anyone with a business idea they're keen to try out, or anyone with an online business that would like to meet customers face-to-face, to set themselves up and give it a go. If all goes well, they may then consider trading longer term, boosting our numbers.
"More traders equals more shoppers meaning the market, and the whole town, really benefits."
As part of the campaign, Wellingborough is also hosting a youth market on Saturday 17 May, with free stalls to anyone aged between 16 and 21. The council is also looking for people to take part in a special craft market on Saturday 24 May.
Wellingborough's market stalls are 6ft x 3ft, covered, and with lighting and electricity. General market trading days are Wednesday, Friday and Saturday, and anyone interested in trying it out should call Henry Summerfield on 07740 401 139 or visit our market pages.