Borough Council of Wellingborough

Hundreds of Wellingborough residents get recycling support

Published Thursday, 22 March 2012

A six-week project to improve recycling rates in Wellingborough has come to an end with more than 1,000 people benefitting from expert advice and support.


The WRAPP project (Wellingborough Recycling and Participation Programme) was funded by the Northamptonshire Waste Partnership and saw specialist advisors knocking on doors and running action days to raise awareness about what goes in each bin.

The project featured a door stepping campaign in low recycling areas including Hemmingwell, Queensway, Kingsway, and Mill Road, with residents being asked about what they recycle and given advice on how to increase it. Residents were also asked to complete a short survey about their views on recycling and everyone who took part was entered into a prize draw to win a £20 Co-op voucher.

Alongside the door stepping campaign the project ran three action days, where the advisors teamed up with teams from Wellingborough Norse, the council's new environmental services company, to target flytipping and wheelie bin issues. Bins that had been left out on the street and didn't belong to anyone were returned to the council, and unmarked bins were numbered with residents' house numbers so that they could be easily identified after their collection days.

A total of 1,175 residents were spoken to and 175 bins returned to the council.

Cllr Peter Morrall, chairman of Wellingborough Council's community committee said: "The WRAPP project has achieved some excellent results, talking to residents and helping them understand what can and can't go in each bin. This is an approach that is really successful, working with communities to tackle issues and understand how we can all do our bit. We appreciate that our residents do make a real effort to recycle, but for most of us there is still more we can do. We have to reduce our reliance on landfill as space is running out and it's increasingly expensive, so anything we can do to help make recycling as easy as possible has to make a positive difference."

Cllr Chris Millar, chairman of the Northamptonshire Waste Partnership said: "I am delighted that the NWP waste advisors have been able to talk to so many of Wellingborough's residents, helping and encouraging them to take part in the council's recycling services.  The waste advisors have been involved in similar projects across the county raising awareness of waste reduction, reuse and recycling and preventing waste from going to landfill. Over the next three months they will be turning their attention to the Corby and Kettering areas."
The Northamptonshire Waste Partnership (NWP) is made up of all the local authorities in the county. They work together to improve waste services in Northamptonshire and reduce landfill. Two waste advisors have been employed by NWP for one year to work all over the county to encourage recycling and composting.