Wellingborough Council, contractors MGWSP, and the Town Centre Partnership (TCP) are launching a campaign to remind people about the benefits of shopping locally.
As improvement works continue along Market Street , posters will be put up on the town centre's public information pillars, which will feature a selection of the street's independent shops.
Councillor Graham Lawman, chairman of the council's development committee explains more: "The idea behind the campaign is to put a human face to the town centre, to highlight the people who own and work in these businesses, and to remind the public what these shops can offer them. Work is progressing really well along Market Street , and that is drawing people's attention to the street. Now we need to show them that the shops are well worth a visit. They are so accessible, and because so many are independent they can offer shoppers a huge range of products, great prices and excellent customer service, which people may not get in large national chain stores. The work along Market Street is another step towards regenerating our town centre, and we want to remind people that by exploring and rediscovering their local shops not only will they help with that regeneration, they will have a great shopping experience too."
The idea for the campaign came after a meeting between the council, MGWSP, TCP and the Market Street traders a week ago. Traders said at the meeting that signs on the railings around the works saying their businesses were open as usual were helping to direct pedestrians to their shops. It was decided that it would be even more effective if people could see the range of shops available and some of the people who work in them. A map was drawn up detailing all the businesses along the street and all traders were invited to have their photographs added.
Wellingborough Council worked with Northamptonshire County Council and the North Northants Development Company to secure significant government funding to meet the cost of the Market Street improvements. The work is due to finish in the spring.