‘Mary Queen of Shops’ event to help Wellingborough’s independent retailers

The event, inspired by Mary Portas's 'Mary Queen of Shops' TV programme will be held on Thursday, 28th October; 5.30-8.30pm at the Tithe Barn, Wellingborough and will cover three main topics:

Three steps to improve turnover

• Attracting customers into the store
• Converting customers once they are in the store
• Retaining customers who have bought from the store

How to get staff to make the till ring

• Customer service
• Sales ability
• Creating a great atmosphere
• What to do in downtime
• Maximising displays

How to get the shop to sell the products itself

• Promotions
• Layout
• Music
• Lighting
• Scents
• Price tickets

Councillor Graham Lawman, chairman of the council's development committee said: "We have lots of independent shops in Wellingborough, which is what makes our town distinct and unique. Independent retailers face a challenging time and don't have much back up, but there are plenty of things they can do to survive and prosper. This event, as well as being part of the commitment we made to them during the recent Sheep Street/Silver Street work, is an opportunity for them to gain some sales and marketing tips and tricks and to learn how to maximise the things that make them special - a wide range of products, great customer service and expertise."

The session will be packed full of practical examples and information, delivered in easy-to-understand bite-sized chunks. It is completely free of charge and includes a light buffet. Places are limited, so retailers are advised to book early to secure a place. To book a place call 0845 058 6644 or email info@businesslinkem.co.uk.